University of South Carolina Athletics has agreed to a new 10-year partnership with Nike, a worldwide leader in athletic equipment and attire, effective July 1, 2026.
Nike will supply all 21 of the Gamecocks’ athletics programs with uniforms, footwear, apparel, and equipment.
“We are thrilled to announce the future partnership with Nike, a brand that is built on inspiring athletes to reach for excellence with the latest and most innovative equipment and attire while championing the values of athletic participation, beginning in July 2026,” said USC Athletics Director Jeremiah Donati.
Donati added, “We are truly appreciative of the long partnership we have enjoyed with Under Armour since 2007. They have provided our student-athletes and fans with excellent service and apparel since the onset of our relationship and have been a part of many huge Gamecock moments.”
South Carolina has partnered with Under Armour since 2007, when Gamecock football first sported the brand. The first USC Athletics Department-wide contract with Under Armour was initiated in 2011-12.
The Nike contract was formally approved at the Aug. 22, 2025, USC Board of Trustees meeting.
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